Essential Information on an Essential Issue 

Letter No.136
14 December, 2000
A NATIONAL CONVERSATION
In 1994, the Prime Ministerial Taskforce on Employment described employment as "... 
New Zealand's greatest challenge", and asked our country to set the clear goal that, by the year 
2000, no-one in New Zealand should be out of work or training for longer than six months. 
The Taskforce produced a report of 120 recommendations on how such a goal could be 
pragmatically achieved. 
Today, having reached the Millennium year, we are still a considerable distance from 
achieving such a national goal. While we have a growing economy, official unemployment at its 
lowest level for twelve years, and attention in the business community turning to skill shortages ... 
"the jobs challenge" still remains the national Holy Grail  with one in eleven New Zealanders 
still out of work and wanting a job. 
Over the last two months, New Zealand's largest newspaper, the Auckland-based 
New Zealand Herald, has taken up "the jobs challenge" as a major media campaign. The newspaper has 
produced a series of feature articles, news stories and accompanying "Dialogue" contributions 
from prominent New Zealanders ... discussing just what it will take to achieve our employment 
goals within the global economy of the millennium. The result has been probably the most 
extensive media overview of employment issues that we have had since 1994. 
As the Herald articles point out, the economic landscape of the year 2000 has moved on 
considerably. Carter Holt Harvey chief executive Christ Liddell notes, in his Dialogue article, that 
the 10 largest corporations in the United States have five times the market capitalisation they did 
10 years ago, but collectively employ fewer people. This indicates a systemic change in the nature 
of paid jobs in the new economy ... and a change for which we have yet to develop a national 
strategy. 
Yet the Herald series also captures a positive outlook for the future. In accompanying 
news stories (see www.nzherald.co.nz), the newspaper  shows how new technologies are helping 
us overcome the disadvantages that distance from our markets used to mean for New 
Zealand businesses. And the stories also reflect how many young New Zealanders aren't waiting 
for government and local authorities to get policies right before they embrace the global 
economy. The skills and spirit of enterprise in young New Zealanders is very much alive in these times 
of change  a spirit that we will need to foster and propagate if we are indeed going to achieve 
a society that no longer tolerates the waste of New Zealanders through unemployment. 
The Herald editors have described the purpose of "the jobs challenge" series as creating a 
"national conversation" on employment issues, helping the country to explore "a new sense 
of economic, social and cultural well-being". In this special issue of 
The Jobs Letter we present some of the key points emerging from this ongoing conversation. 

OUR SUMMARY
ON GLOBALISATION
 
    In the nine years from 1987 to 1996, New Zealand created 1,451,000 new jobs. In the 
same period, 1,392,700 jobs disappeared. Constant change is speeding up and is becoming 
international. Many of the new and the lost jobs reflect large companies shuffling work around 
the world. 
-      At the beginning of this year, the head of the Auckland University Business School, 
Dr Marie Wilson, asked her 800 first-year students how many of them were born overseas. 
Two-thirds put up their hands. How many, she asked, expected to be overseas in five years? Eighty 
per cent put up their hands. 
Perhaps they were just going on their "OE" and would come back. So she asked how 
many thought they would still be overseas in 20 years. This time they hesitated. "It will depend on 
how well New Zealand's doing."
"We did feedback at the end of the first half," Dr Wilson says. "One of the things they said 
was, `As most of us are not going to be working in New Zealand, it would be good to have 
more global examples'."
As Dr Wilson's students show, the context is global. For the first time in history, young 
people now see their future not primarily as the citizens of any country or empire, but as human 
beings who will choose where to live on the basis of their own economic, social and 
environmental values. 
In the past 15 years, restrictions on trade and capital movements have come down almost 
everywhere. Cheaper air travel, telephones and the internet have made people more willing to move. 
As a remote, island region, New Zealand always has lost many of its brightest to big 
cities overseas. Globalisation means we are sure to lose more. 
If we care for our young people, we will ensure that they are as well prepared as possible for 
that global world. Some will choose to live in New Zealand. They - we - may be drawn here, 
or drawn back, by family and cultural ties, other social factors such as a caring and tolerant 
society, a good education system, a relatively unspoilt environment, space and the weather, as well 
as reasonable living standards. 
     So the economic challenge for those who choose to live here is not necessarily to earn 
as much as people in New York or Silicon Valley, but to create businesses and social 
organisations that generate whatever living standards we seek for everyone who wants to work here. 
- ON STOPPING THE SLIDE
 
     188,000 people are living on unemployment or sickness benefits, a figure that 
almost doubles to 366,000 if we include people on the domestic purposes, invalids and 
transitional retirement benefits. That's 15 per cent of New Zealanders aged 15 to 64. 
Of these, 187,300 are officially "jobless" in the sense that they are either actively seeking 
or available for work. And 114,300 (6.1 per cent of the available workforce) are actively 
looking for work and available, so are counted as "unemployed." 
For those who want to work and cannot, this is a tragedy. Financially, it means things such as 
not being able to afford new clothes when the childfren grow out of their school uniforms, and 
not being able to keep in touch with other people. Spiritually, dependence on the state and 
repeated rejection by potential employers makes even the strongest person feel worthless. And 
economically, it is an enormous waste. If people could get off benefits and into paid work, they would 
not only allow taxes on everyone else to be cut, but they would produce goods and services 
that would increase the country's income. 
 -      Other countries are doing much better. Unemployment in the United States in June was 
4 per cent, in the Netherlands 2.7 per cent, in Switzerland 1.8 per cent. 
We, too, have done much better in the past, with unemployment well under 1 per cent for 
30 years until 1977. Our average incomes stayed roughly level with Australia's right through to 
the mid-1970s. 
As our economy reeled under the oil shocks of that era, our Governments acted. After 
first cutting back, National Prime Minister Rob Muldoon quickly boosted state spending in the 
late 1970s with a succession of subsidised work schemes and "think big" energy investments, 
backed by subsidies for exporters and a gradually reducing exchange rate. 
Our incomes grew at roughly the same rate as Australia's and other rich countries from 
1978-84. But this was financed partly by borrowing, which pushed internal and external debt to what 
were then record levels. 
And with oil prices falling, it was already apparent by 1984 that "think big" was a big 
mistake. Incoming Labour Finance Minister Roger Douglas attacked the debt problem by devaluing 
the dollar to help exporters and boost jobs, then restoring budget balance by removing export 
subsidies and winding down subsidised work schemes. 
Accepting a Treasury view that economic growth had been held back by high taxes, 
subsidies and regulations, he halved the top tax rate, slashed protection, sold state enterprises 
and deregulated sectors ranging from finance to airlines. The Government deliberately left 
business to "the market." The result was mixed. 
From 1988 to 1991, incomes plunged and unemployment rose to 11 per cent as the Reserve 
Bank pushed up interest and exchange rates to reduce inflation. From 1991 to 1995, incomes 
rose faster than the rich-country average, and unemployment fell to 6 per cent. But since then, 
incomes have slipped further behind rich countries, and unemployment has stayed at between 6 
and 7.5 per cent. 
 -      Now policy is swinging back again. Said Finance Minister Michael Cullen in July: 
"Our approach is more hands-on. We are committed to taking an active role in the economy to 
support good ideas and good people." 
Helen Clark has indicated that she will also overrule Treasury objections and restore more 
liberal tax treatment for research and development and state-backed insurance for exporters. 
Her deputy, Jim Anderton, says the Government's industry development spending is puny 
compared with, for example, the $1.6 billion budget of Scottish Enterprise in a region of 5 
million people. 
Science Minister Pete Hodgson says: "We're simply becoming a bit more normal among 
developed nations ... We've been a Western world freak." 
- ON RECREATING FULL EMPLOYMENT
 
     Despite the Government's avowed intent to help businesses to create more jobs, it is shy 
of announcing specific targets. And it has left the Reserve Bank with a mandate to hit the 
monetary-supply brakes again if Governor Don Brash perceives too many pay packets for too little 
productivity. 
Some banking economists believe unemployment is already low enough, pointing to 4 per cent 
in the United States as the nearest an open, globally oriented economy is likely to get to 
creating jobs for all. 
But Switzerland and the Netherlands are attracting enough investment to drive their 
unemployment levels below 3 per cent. 
And it is sobering to consider that New Zealand paid just £4247 to 68 jobless people in 
1955-56. Last year, we spent $1.538 billion on 162,000 dole accounts, a sum that does not begin 
accounting for horrendous social costs. 
 -      Despite the practical consequences of their deeds, politicians have always been reluctant 
to renounce the ideal of full employment. 
The Muldoon Government cranked up subsidised work schemes to the point that 
participants sometimes outnumbered the unemployed - in 1983 there were 47,478 people on such schemes, 
at a cost of $256 million. 
One churchman likened the schemes to inflatable cushions, to be expanded as social 
discomfort levels rose or enough articulate parents realised what might become of children left to rot on 
the dole. 
National ministers hoped their "Think Big" energy projects and other developments could 
create 410,000 jobs. That was before oil prices crashed, denting the economic viability of the 
projects, which probably slowed diversification into more productive high-tech manufacturing by 
hogging billions of investment dollars. 
Unemployment doubled in the three years to 1984, although pre-election pump-priming left 
the incoming Labour Government with shorter dole queues until industry restructuring began 
in earnest in 1986. 
Then, in 1990, after presiding over new heights of joblessness, a doomed Labour tried to fend 
off defeat with promises of a return to full employment, if only the electorate would forgive 
and forget. 
Opposition leader Jim Bolger, who said unemployment not only harmed the nation's social 
and economic fabric but drove people to kill themselves, accused Labour of insulting voters' 
intelligence with an empty pledge. 
That did not stop him from promising to halve unemployment in his first term as Prime 
Minister. By 1993, Mr Bolger was telling the legions of unemployed that technology had destroyed 
far more jobs than economic recession, and they must position themselves through education 
"to travel our new economic highways." 
 -      Despite being attacked for what Labour called a "smug and self-satisfied" speech, 
Mr Bolger was receptive to an Alliance proposal for a multiparty response to unemployment 
through a prime ministerial taskforce. 
The taskforce visited 27 centres in 1994 and compiled 120 recommendations aimed at 
giving every New Zealander the chance of paid work. It concluded that without concerted 
Government intervention, unemployment was unlikely to drop below an unacceptable 5-7 per cent, and 
it would be "criminal" to waste the opportunity of a long-awaited economic recovery to end 
long-term joblessness. 
The Government then allocated $252 million over three years to new subsidised work and 
training schemes, and other measures. 
But this was only a third of the estimated cost of the taskforce's full menu, which included 
preparations to provide education, work or training to everyone under 20 by 1998, and by this year 
to everyone registered unemployed for 26 weeks or longer. 
 -      After a third of a century of efforts to recreate full employment, there are still 
114,000 officially unemployed, of whom 27,300 are under 20 and 35,800 have been out of work for 
at least six months. 
Among them is 54-year-old Richard Quinn, of New Lynn, who introduced himself to the 
Weekend Herald as a "former human being" trying to survive with his wife and two children 
on $47.25c a week after paying the mortgage. He said he had "done more time on the dole heap 
than I would have for murder."
- ON PICKING WINNERS
 
     A 1997 report by the Organisation for Economic Cooperation and Development 
(OECD) found that member governments were spending $US50 billion a year on subsidies for 
research and development, environmental protection and start-up and growth of new businesses. 
The United States Small Business Administration alone provides $US18 billion in loans, 
venture capital and advice for small businesses. Scaled down to New Zealand's population, that would 
be $630 million, several times what our "hands-on" Government is spending. 
Ireland, with 3.8 million people - almost the same as our population - paid £129 million 
($340 million) in grants to new foreign investors last year and £220 million ($580 million) in 
venture capital, training and research grants and advice to domestic businesses. 
Australia spent $A155 million ($206 million) on export assistance, including grants for 
business representatives overseas, marketing trips, trade fairs and websites. 
 -      The Government already "picks winners" by investing $415 million a year in 
business-related research and development. 
A state-backed venture capital fund or development bank could finance similar risky 
investments in new buildings or equipment or for expansion into export markets - perhaps on a 
last-resort basis and at high interest rates reflecting the level of risk, so that less risky projects will still 
seek money in the private sector. 
In Israel, the Government invested $US100 million ($240 million) in 1991 in a venture 
capital fund which has since spawned 10 new funds, initially partly and now wholly funded 
privately. Although its population is small - 5.5 million in 1994 - Israel now has more than 50 
venture capital firms with total funds of $US4 billion ($10 billion). The Israeli Government also 
invests $US30 million ($73 million) a year in technology "incubators" at 25 locations. These give 
base funding and support for their businesses in return for 20 per cent shareholdings. 
Finland also has a state agency which provides venture capital, with stakes in 102 
companies worth $700 million at the end of 1998. Using grants rather than investments, Ireland has been 
the most extreme recent example of a Government going all-out to support business - and 
reaping the reward of easily the highest economic growth rate in the developed world throughout 
the 1990s. 
- ON TAX BREAKS
 
     Almost everywhere, Governments are cutting company tax rates to entice businesses. 
In France, the company rate is dropping from 37.77 per cent to 33.3 per cent; in Australia 
from 36 per cent to 34 per cent this year and 30 per cent next year; in Germany from 56 per cent 
in 1998 to 25 per cent over five years. New Zealand's rate is 33 per cent. 
Norway, Denmark, Sweden, Finland and the Netherlands have adopted "dual income 
taxes," charging lower rates on income from capital and higher rates on labour income. Ireland has 
gone the furthest, with a 10 per cent company tax on manufacturing (12.5 per cent across the 
board from 2003). 
Many countries also offer tax breaks for research and development (400 per cent of 
research costs in Ireland), tax holidays for new factories (eight years in Costa Rica) and grants ($60 
million for a new $1.4 billion Comalco alumina refinery at Gladstone, Queensland). 
 - ON THE EXCHANGE RATE
     We have been spending $7.5 billion a year more than we have been earning. With the 
dollar down to US39c and 75c Australian, we'll earn more and spend less. 
In fact, our high exchange rate over most of the past 15 years - averaging US60c and A85c - 
has been a big cause not only of our persistent overspending, but also of our high unemployment 
and poor economic performance. 
By pricing NZ-made products too high, we lost both local and overseas consumers. Less 
production meant less employment, and slipping living standards. That's why the Coalition 
Government has told Reserve Bank Governor Don Brash to "avoid unnecessary instability in output, 
interest rates and the exchange rate." 
But the growing integration of world markets is raising doubts about whether it is either 
possible or desirable for small countries such as New Zealand to try to smooth their economic cycles 
with floating exchange rates. 
 -      A survey of 409 New Zealand businesses by the Institute of Policy Studies last 
November found that 58 per cent were positive towards merging the Australian and New Zealand 
dollars. Only 14 per cent were negative, with 28 per cent neutral.
- ON HIGH-TECH JOBS
 
     Institution of Professional Engineers' president Tony Gibson  sees no reason why 
New Zealanders should not adopt a national vision to be at the top of the OECD economic table 
by 2015, and then work backwards in our imaginations to find out how we clawed our way up 
there. He says that we do not need to start with enormous capital investment or huge industries. 
But his prescription not surprisingly requires at least four times more engineering graduates 
than we have now, and an economy able to put them to full use in research, development, and 
the transfer of ideas and technology from overseas companies enticed to set up operations here. 
This is what Ireland did so successfully by creating tax and other incentives for companies 
such as Motorola, Microsoft and Intel to build bases there, while its engineering and 
technology students among others enjoyed free education. 
Droves of newly trained knowledge workers then gained priceless experience with the 
imported enterprises for a year or two before leaving to start their own businesses. 
Mr Gibson's statistics show that only 3.9 per cent of formal study programmes completed 
in 1997 were engineering courses, while commerce and business accounted for 22 per cent. 
Also in his armoury are graphs ranking New Zealand second out of eight surveyed countries 
for our legions of lawyers and accountants, but bottom for engineers. 
The country's eight universities are pulling out stops to boost their annual crops of 
information technology graduates to 1800 within three years, from 1000 in 1998. But funding remains 
limited. 
- ON REGIONAL DEVELOPMENT
 
    Regional development is back in favour. Jim Anderton, the Alliance leader who is 
now Minister for Economic Development, is giving priority to the region with the highest 
unemployment, the East Coast. And the first fruit of the Tairawhiti Development Taskforce, which he 
has chaired for the past six months, is Wairoa's new community internet "hub,". 
 -      Regional development policies start with the fact that most of us are staying put. 
Wairoa's population dropped by only 5.5 per cent in the decade to 1996. In other words, despite 
economists' assumptions, we evidently value other things, such as our families and communities, 
more highly than a few extra dollars. Rather than assuming that we all want to be as rich as Bill 
Gates, regional developers implicitly assume that our economic goal is actually to ensure that 
everyone has access to a comfortable, though not excessive, standard of living. 
Most other countries have never lost this perspective. Throughout the Thatcher years, the 
Scottish Development Agency subsidised job-creating investment in Scotland. In 1998-99, its 
grants totalled £71 million ($200 million). 
The European Community spends 1.27 per cent of its GDP on "structural assistance" to 
regions which have less than three-quarters of average European incomes or other economic problems. 
In NZ terms, that would be $1.3 billion a year. 
The money goes partly into education, research, and grants and loans for new businesses. But 
the top priority, as in Wairoa, is improving transport, energy and telecommunications - 
"guaranteeing fair access for all to services of general interest." 
In Australia, the Victorian Government has established a $A170 million fund over three years 
to support new industry, infrastructure education and information technology outside Melbourne. 
 - ON LOCAL GOVERNMENT
    When an officer employed by Christchurch ratepayers turns up at the West Coast 
glaciers looking for work for the city's youth, it's a sure sign that they do things differently down south. 
For more than a decade, first under Mayor Vicki Buck and now under her successor, 
Garry Moore, the Christchurch City Council has led the country in proactive regional development 
- earning a put-down by former Business Roundtable head Douglas Myers, who described the 
city as the "People's Republic of Christchurch." 
In complete contrast, Mr Myers' home city, Auckland, has disbanded its economic 
development unit. "What we have tried to do is to develop a closer relationship with business, but they are 
not telling us to go and create jobs for us - that's what they do best," says the chairwoman of 
Auckland's city attractions committee, Victoria Carter. 
 -      In Christchurch, the officer who regularly checks out job openings for young people 
in hotels at the Fox and Franz Josef Glaciers is just one of 50 people employed by the 
council-owned Canterbury Development Corporation (CDC). Chief executive Chris Pickrill says 
the corporation aims to foster both the local demand for labour, by helping businesses to grow, 
and the supply of the skilled labour that businesses need. 
Christchurch invented the "Business Grow" programme, which sends a team of support 
workers out to help small businesses to "maximise their potential." "Small businesses, despite the 
`market forces' view, don't have perfect knowledge about their environment, and they need to 
have someone to help them know what sort of support is around," Mr Pickrill says. The support 
workers can refer businesses to 150 volunteer mentors as well as professional advisers. 
In the early 1990s, Vicki Buck gave these programmes a public focus by declaring a goal 
of creating 2000 new jobs by the year 2000. This "Target 2000" was achieved. "It made 
companies feel important," says Mr Pickrill. "It created employment by inviting companies to a 
mayoral reception, lucky draws for this, that and the other. There was a general feeling that small 
businesses had a key role to play in that process." 
This community spirit has been carried through into "clusters" of businesses such as 
software, electronics, biotechnology and education.
"You could argue that that's not a role for local government," Mr Pickrill says. "We believe 
that we as a community have to do something about it, if only for the sake of our own businesses 
who need those skills."
 -      But Victoria Carter says a Christchurch-style jobs "publicity machine" would not work 
in Auckland. "If there is a desire to do a programme like that, I'd rather see Winz come to us 
with those sorts of ideas. 
"Then you'd get a better partnership going than the council initiating it, because there's a 
huge fear among business that the city council will end up being the biggest employer and 
ratepayers will start to pay for this sort of stuff.  A lot of business people think the council should be 
focusing on roads and rubbish."
- ON HANDS-ON CONSENSUS
 
    From 1945 until the late 1970s, New Zealand had virtually zero unemployment. The 
Maori Employment and Training Commission proposed setting targets to cut unemployment again, 
with an employment "governor" to achieve them. 
But if interest and exchange rate policies were directed at lowering unemployment, then 
inflation would need to be controlled more directly through union and employer agreement to limit 
wage and price rises. In return, the Government might need to offer tax cuts or better social services. 
That would require not just more "hands-on" economic policy but also a shift from adversary 
to consensus politics. That may be a harder mindshift to achieve.
VOICES
" Jobs are the driving force of an economy and its most valuable fruit. But jobs are what 
an economy means to individuals and households. Just as the living standards of individuals 
and households depend on the kind of jobs they have, the wealth of the nation depends on the kind 
of work we do. Today's jobs challenge is not a matter simply of creating jobs ... it is about 
gearing up our skills, initiative and resources to ensure we are not left to look sullenly at countries 
whose products we cannot afford and which we can no longer visit."
 New Zealand Herald editorial, The Jobs Challenge, 25 November 2000
" Young New Zealanders are often surprised when told this nation once stood head and 
shoulders above all others in providing jobs for virtually everyone who wanted work. 
" Certainly nobody now under 30 has been lucky enough to live in such a blessed country. 
" Perhaps those for whom 1967 is not such a distant memory should keep quiet about 
New Zealand's former state of grace, for shame at not having bequeathed it to their young..."
 Simon Collins and Mathew Dearnaley, feature writers for New Zealand Herald The 
Jobs Challenge 
" Work is central to our lives. It underpins our wealth and well-being. It is a tragedy that 
more than 100,000 New Zealanders who are available to work cannot do so. That is why I am 
determined to address the problem. 
" We have to create a sustainably growing economy, capable of producing ever more 
sophisticated goods and services. That means mobilising all the talent, creativity and goodwill at 
our disposal. "
 Helen Clark,  Prime Minister
" To get out of the doldrums New Zealand finds itself in, we have to reharness that 
entrepreneurial spirit. That's the only way we will make jobs for New Zealanders. 
" How well our entrepreneurs fare will determine the living standards your children enjoy 10 
and 20 years from now. The performance of our entrepreneurs will determine how much wealth 
we have to invest in social services. 
" It was through unshackling the entrepreneur that more than 250,000 new jobs were 
created under the last National Government. That growth lifted all New Zealanders' incomes and 
closed gaps in education and employment. 
" National is working on a package of measures that will re-create an environment where 
businesses large and small will have confidence again to do what they do best - create wealth 
and jobs." 
 Jenny Shipley, Leader of the Opposition. 
" Full employment is an eminently feasible goal whether labour supply is growing, static 
or contracting. The world is not short of work to be done. The basic economic problem facing 
all societies is one of scarcity: there are too few resources, including labour, to meet 
unlimited wants. Roads need building, trees need planting, farms need developing, the sick and 
elderly need to be cared for and children need to be taught. 
" When unemployment prevails, what is lacking is not work but the mechanisms and 
incentives that connect people with jobs. The causes of modern unemployment are well understood. 
Labour market inflexibilities and perverse welfare incentives are the main culprits. 
" Full employment is not simply about all those wanting employment having jobs. There must 
be strong expectations on the part of those seeking jobs to move, to retrain and, if necessary, 
to accept seemingly inferior jobs in the first instance. Jobs provide training (not the other 
way round) and entry-level jobs are usually the first rung on the income ladder..." 
 Ralph Norris, chairman of the Business Roundtable
" We also need to acknowledge that we all have played a part in getting ourselves into the 
mess we are in. I disagree with most of the Government's policy changes, but in the end they 
are reflecting the general mood of the nation. 
" Let's face it, business has done a poor job in recent years of taking advantage of a 
generally favourable policy environment and communicating a strong positive message about the 
importance of economic growth and wealth creation to the health of the country. The business 
sector needs to focus on strategies that deliver on growth, innovation and new-business creation..." 
 Chris Liddell, Carter Holt Harvey chief executive 

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